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Most Web site traffic and online purchases come from search engines
like Google, Yahoo! and MSN. Get your share of Internet business with
our Search Engine Optimization services. Promote your business
online, increase your online visibility and make money on the internet.
We do the work for you!
With Pay-for-Clicks, you create your own ads, choose keywords to help
match your ads to your audience and pay only when someone clicks on your ad.
Learn more.
Take full advantage of Search Engine Advertising Search engines are
constantly exploring the Internet, collecting and organizing information,
and then providing that information to their users. Search Engine
Advertising is a cost-effective way to target potential customers who are
using these search engines to actively look for your specific service or
product.
To take advantage of Search Engine Advertising, simply place listings on
specific keywords. Then, depending on your budget, your ads will appear when
a searcher uses those keywords to search. But before you launch your
advertising campaign, make sure you understand these basic definitions:
Cost-Per-Click (CPC):
Advertisers are charged for each click their ads receive to their web
sites or specified landing pages. The charge is only incurred when the user
clicks. Simply put, you are not charged until a searcher clicks on your
listing. Learn more
Click-Through Rate (CTR):
This metric is calculated by taking listing clicks divided by the number
of impressions (times shown) served times 100. The CTR helps determine how
listings/ads are performing. Example: 3230 clicks/300,000 impressions x 100
= 1.08%
Search Term or Keyword:
The word or group of words that a user searches on and enters into a
search box. Search Engine Advertising can be an exciting, cost-effective way
to advertise. You control what you spend and you target your potential
customers. So start increasing your sales and your new customers today –
with Search Engine Advertising.
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Take advantage of the popularity of blogs and increase your traffic
with submission to more than 75 blog search engines and directories.
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Search Engines and Directories - submits your site to more than 200!
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Site Optimization - Position your Web site for top rankings with Google
and other leading search engines.
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Site Analysis - IMPROVED! A more robust analysis of your site's
strengths and potential weaknesses helps you secure crucial search engine
success. Includes analysis of Robots.txt files and Robots Meta tags.
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Keyword Optimization - Find the most effective keywords for your Web
site. Keyword suggestion tool shows you the words and phrases actual search
engine users have searched for (Powered by Yahoo!'s Sponsored Search).
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Automated Submission to leading search engines and directories. Your
site will be submitted over 300 times.
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Link Popularity Report NEW! Gauge the crucial link popularity of your
Web page by checking which links are pointing to the page - and where those
links originate.
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List Checking Report - IMPROVED! Verify that your Web page is listed
with the Internet's leading search engines and directories.
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Multi-URL Support - NEW! Manage multiple URLs from the same Traffic
Blazer interface and eliminate the need for signing in to separate URL
accounts.
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Alexa®/Google® Rank Checking - Assess the online performance of your Web
page by checking the page's Alexa® Traffic Rank and Google® PageRank®.
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Ranking Report - IMPROVED! Quickly check your site's search engine
ranking. See top-10 results and the position of competing URLs. You can even
schedule the report to run automatically and have results delivered to you
via email.
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Keyword Ranking Report - NEW! Simply enter a keyword and select from
AltaVista™, Ask Jeeves®, HotBot and MSN®. Then learn your current ranking
(if your page is listed in the top 1,000 results for the keyword entered).
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Regional Search Engines allows you to submit your Web page to
region-specific search engines.
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Robots.txt/Robots Meta Tag Generator - Prevents incomplete or unwanted
pages from being crawled and indexed by search engine spiders.
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Traffic Essentials - Your comprehensive guide to search engine
optimization and the search engine industry.
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Additional items that we give attention:
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Add accurate description meta tag
Use unique description tag for each page
Use a simple directory structure
Include key words in URL structure
Clarify site navigation
Include concise and quality page content
Include accurate anchor text tags
Create unique, accurate page titles
Use brief but descriptive page titles
Include an XML Sitemap file
Include an HTML Sitemap page
Include a useful error page
Write easy-to-read text
Stay organized around the topic
Use relevant language
Keep your content fresh and unique
Use accurate anchor link text
Use heading tags appropriately
Use alt text on all images
Name your images appropriately
Consolidate images in a single directory
Use an effective robot file
Consider adding a blog to your site
Include your URL on your business card and letterhead
Add your URL to Google's Local Business Center
Simplify site architecture
Use a copywriter
Understand keyword competitiveness
Improve link popularity
Create accurate meta Information
Minimize web page load time
Validate your html
Analyze competitor web site(s)
Confirm browser compatibility
Use search engine and directory submission
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Please contact
Elizabeth for a SEO proposal
Is Pay-for-Clicks for you?
If your site has been optimized, and you have spent some time tweaking your
KEY words, and your site has been submitted to hundreds of search engines
and you still want more traffic, then Pay-for-Clicks is for you.
With Pay-for-Clicks, you create your own ad, choose keywords to help
match your ad to your audience and pay only when someone clicks on your
ad.
How do I get going?
We work together to optimize your CLICK words, build a suitable ad, and
establish a reasonable daily maximum budget. After this information is
submitted for you we monitor the results.
Post Pay. You pay only for clicks or impressions you've actually
received. We create an invoice for your
advertising charges the 1st day of each month.
Ask us about our Pay-for-Impression campaign.
Search engine marketing is all about getting high search engine ranking,
using a professional search engine marketing techniques. Search engine
optimization or search engine marketing is the process of promoting a
business online to achieve top search engine rankings for relevant, targeted
keyphrases. Search engine optimization will increase qualified traffic,
generate enquiries and convert more visitors to customers.
Up to 80% of your visitors will discover your web site for the first
time using search engines. The position a web site occupies in the results,
for any given term, can have a drastic impact upon visitor traffic and
consequently sales online.
There are principally two methods of search engine marketing to increase
your profile within search engine results:
Search engine optimization
Search engine optimization can also be called organic search engine
marketing, as it is something inherent to how a web site is created. This
relies upon optimizing pages for specific terms to promote a company's
products and services more effectively, and obtaining good links to those
pages.
For competitive terms, it can be very difficult to get good search
engine placements, so search engines and a number of other online
organizations offer to promote your web site, via paying for high profile
placements.
Part of the 'Pay Per Click' process is the creation and placement of an ad
of your web site based upon key words on the first page of its search engine
results. Apart from a setup fee, you only pay for the number of times a
visitor actually clicks on the ad and arrives at your site, hence 'Pay Per
Click'. The price for terms varies depending upon their marketability and
how much other people are willing to pay for them.
'Research, research, research' is at the core of effective search engine
marketing and the maximization or your return. Whether you are considering a
paid campaign or want to exploit your search engine positions to their
fullest, you need to be aware of how people find your products.
The starting point is to identify the niches and categories your products
and services occupy, identify your different types of consumers and create a
list of keywords. The next stage is to research these keywords in order to
identify the specific search terms that people are actually using to search
for your products.
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